However, what if height and gravity are not on our side? Well, this is the case for most cities with skyscrapers or homes far away from a water tower. The water is stored up high and creates pressure in the piping system then it uses the force of gravity to flow towards homes and businesses. This same concept applies to water towers we see looming over us in every passing city. You can also imagine mountain snow melting and flowing into a river. Naturally, water flows from a high point to a low point under the influence of gravity, much like you or I would push a rock down a hill. This may seem like a trivial question but it’s very important in our discussion of water flow.
#Flow water how to#
This article will focus primarily on how to control water flow in a water system for any application using a water flow regulator, and the importance of using one. As one can see, water and water flow is an extremely important topic not only to the industrial world but to the consumer and this circular environment we all live in day to day. The cost to use, move, and dispose of water accounts for large portions of the operating cost of goods and services. The time for highly energy-efficient and effective water flow systems is necessary now more than ever. Whether it is a lake day in the summer sun or a wastewater treatment plant, water is flowing back and forth, dirty and clean, vapor to rain, in a constant cycle that becomes ever more pressing in our developed world of increasing population. “For me, this now has turned into more of a lifelong journey.Water this and water that, almost all functions of the natural and man-made world connect to water as an essential resource. “The mega trends are here to stay for a long time as we make the world a better place,” Reichenbach says. It’s also now one of the few water companies to be a B-Corp, a certification it earned from running its plants fully on renewable energy and is working to source 100% renewable packaging. Flow has opted out of plastic and used recyclable packaging called Tetra Pak since it was founded. Reichenbach is hoping to take advantage of investors' outsized demand for sustainable investments. “It allows us to get on the market really fast and get our fundraising done so we can actually deploy our capital and see the continued growth that we have.” “It's a very fast route to market, which saves the company a lot of money in legal fees,” Reichenbach says. Existing shareholders will put in roughly half, while the rest will come from a syndicate from investment bank Stifel.
But because we have such a rapid consumer base, and they're really very avid fans of Flow, we can take that passion and convert it into long-term value for our shareholders and them.”įlow is looking to raise around $50 million on the public markets, of which half will go towards sales and distribution.
For small beverage companies, sometimes it is easier to sell. It is in the tens of millions of dollars worth of investments to roll these things out. “I don't think it's necessary for us to partner with a national brand, and I don't think it's impossible,” Reichenbach says. The beverage industry typically has few IPOs because independent brands have historically struggled without the help of a major logistics player like Coca-Cola or Pepsi. Flow Alkaline Spring Waterįlow has two bottling plants close to each site, which could give it an edge as it tries to compete with far bigger beverage conglomerates. It uses recyclable Tetra Pak and is working to source 100% renewable packaging. Flow purchased a second artisanal spring in Virginia in April 2019.įlow is one of the few water companies to be a certified B-Corp. The original and main spring is from the Reichenbach homestead in Ontario. The water, which has naturally occurring alkaline pH, now comes from two springs. It has a roster of more than 35 celebrity investors, including Post Malone and Shawn Mendes.Ī former video game entrepreneur who has published some 300 games, Reichenbach decided to commercialize his family’s spring in 2015 after test results proved the water is one of the highest-quality still mineral waters in the world, with greater levels of minerals like potassium, magnesium and calcium than than popular brands Fiji or Evian.
#Flow water series#
The brand has raised more than $100 million, most recently securing a $45 million series D in May 2020. It also has strong e-commerce sales, which make up about 20% of overall revenue thanks to 65% coming from subscriptions. It is not yet profitable but claims there’s a clear path. and Canada like Whole Foods CVS, Safeway, Walmart and Duane Reade. Flow is currently sold at 30,000 chains in the U.S.
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